Archive for Success in this Economy
No King Ever Ordered a Revolution
I’m a nerd. It’s official.
Here’s the proof: Just picture me. Sitting in paradise this past weekend: Key Largo to be specific. Reclining oceanside in the privacy of a mangrove tree dappled beach. My toes are nestled into the rocky sand and the clear water is gently swooshing in over my feet. I can see the [...]
Is Your Bank Scared of Social Media? #fail
“It’s too risky,” they say. “We can’t control it. How can we control it? It’s too much of an unknown.” I’m here to tell you – you’ve already lost control. And the unknown happens because of the “head in the sand” syndrome from which you suffer. (Hint: there’s a little thing called “social media monitoring” – every business should be doing it!)
Thriving in the Recession
Last week, Andy and I re-read The Dip by Seth Godin, while driving several hours straight in the car. This quick read has a subtitle that says it’s “A Little Book that Teaches You When to Quit (And When to Stick).” We thought it apt in times like these to consider these things and rejuvenate [...]
Networking at a conference: Pre-planning is a must.
With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]
Making the Most of a Conference
Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]
Managing your budget closely will lead to profits even in fluctuating times
In this article from E-Myth Worldwide, the first recommendation is to start with expenses – not revenues. We couldn't agree more.
Budgeting for Fluctuating Revenue | E-Myth Worldwide.
At a recent Q&A session with small business owners, Andy and I challenged these small business owners to tightly manage their businesses "above the line" and "below the [...]
Tough Times no excuse to not stay up-to-date on marketing and business information
Around here, we try to read a book a week between the two of us. Since the first of the year, I've read three real books (as opposed to e-books) – two of them business related. (I do also read a huge volume of articles and blogs daily – and yes a few e-books, too.) [...]
Tough Times Call For New Ideas
Tough Times Call For New Ideas – WSJ.com.
“The savviest entrepreneurs right now aren’t hunkering down. They’re
rethinking their business models and hunting for new strategies based
on the assumption that consumer spending won’t be rebounding to
prerecession levels and that the types of products and services people
want will be much different from before.
For a business owner, this can [...]
Low Cost Web Site Tools for Small Business
A critical question came through on the National Main Street listserv today. I don't respond very often – when I do, it's a topic I feel passionately about. When the responses started rolling in to refer GoDaddy and Yahoo SiteBuilder as viable alternatives that will actually GROW a business… I am saddened that we don't [...]
Tweet. Tweet. Follow Team HALO on Twitter @resultsrev
So, I succumbed to the Twitter phenomenon, and I have to tell you – I think there's something to it. But more on that later. If you're a small business feeling the need to learn in this last phase of the early adoption of Twitter (similar to those who got on Facebook over a year [...]
