Archive for Strategic Plan
Does Your Experience Make Customers Feel Like Insiders?
A few weeks ago, I wrote the following for my weekly E-mail letter (Want to get this letter? The content is current, relevant and behind the scenes business owner information. Sign up here):
Sometimes a project comes along that just warms the soul. Right now, Andy and I are working with the new owner of a [...]
Why You Should Encourage Employees to Use Social Media
In short, restaurants and hotels should encourage and train employees in STRATEGIC social media use because proper use of these tools will motivate personal responsibility, provide greater job fulfillment, and lead to improved employee productivity.
Connecting directly with customers makes your employees’ work more fulfilling leading to more loyal, passionate employees. If you’re the boss, you [...]
Networking at a conference: Pre-planning is a must.
With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]
Making the Most of a Conference
Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]
Take Me Away to Tunica – Tunica Take Me Away
The last week in February, Andy, Trisha and I had the privilege of working with the Tunica Chamber of Commerce and Tunica Main Street on some strategic planning for the downtown district in the town of Tunica. We spent three days working on site where we got to know the wonderful people of Tunica – [...]
Time to Tighten Up the Belts
Gas prices, utilities, even milk and juice seem like they are more and more pricey all the time. Tonight that hit home when I purchased a gallon of milk and a gallon of apple juice for over eight dollars. I was shocked. Thats over 4 dollars a gallon for juice and milk!
It’s a fact, [...]
Road Weary
The HALO team has
been on the road a lot lately – we’ve had the rare opportunity to travel
together and work together the past two weeks on project locations at opposite
ends of our state.
Week before last,
Andy and I attended the Destination Downtown Conference in Natchitoches,
Louisiana. It was the first time in a long time that [...]
Andy & Trisha Join the HALO Team
Changes have been
brewing around HALO Business Advisors for several months – lots of growth has
been experienced and as such, we’ve stretched and bent to make the changes
necessary to make sure that our customers only benefit from this growth. It’s
important in any business environment to always plan for growth – and even when
it happens faster [...]
Community Marketing Plans Start with Strong Community Brands
Have you ever
wondered why certain commercial districts have the ability to pull traffic off the main highway
and lure shoppers and visitors to a downtown area – but for your community, it seems so impossible? Do you think you’re
doing it all right – billboards, advertising, welcome signs and more?
There is simply
more to it than these [...]
Small Business Choices for Marketing Expertise
I’ve been screaming this for a while now – one of our differentiating statements has to do with how we’re NOT an advertising agency. But today, I stumbled across this fabulous little rant by small business Marketing Maverick Caroline. She stepped up on her soapbox and got right down to business sharing details from an [...]
