Archive for Social Media
How to Get Recommendations on Yelp & Urban Spoon
This morning, a hotel client asked me how to motivate positive customer reviews on popular ratings and review site, Yelp.
One of the ideas she threw out was to offer a gift certificate to those who commented positively. Another was to hold some sort of contest for a free gift card. These are common responses that [...]
Why You Should Encourage Employees to Use Social Media
In short, restaurants and hotels should encourage and train employees in STRATEGIC social media use because proper use of these tools will motivate personal responsibility, provide greater job fulfillment, and lead to improved employee productivity.
Connecting directly with customers makes your employees’ work more fulfilling leading to more loyal, passionate employees. If you’re the boss, you [...]
Seven Reasons to Keep Using E-Mail Marketing
To paraphrase Mark Twain, “The rumor of [e-mail marketing's] death has been greatly exaggerated.” E-mail marketing is NOT dead.
Consider your toolbox. You know, the old fashioned handyman tools that you keep around in case a picture needs to be hung or the sink clogs or a drawer knob gets loose. The hammer, the screwdriver, the [...]
Twitter: Relationship Seekers NOT Welcome.
In a spur of the moment decision, we headed to the Coast to spend the night earlier this week. We’ve done this before, but sometimes we do actually book a room before we get to our destination. This time however, it wasn’t an option, we simply didn’t have time. I looked online for deals, but [...]
Is Your Bank Scared of Social Media? #fail
“It’s too risky,” they say. “We can’t control it. How can we control it? It’s too much of an unknown.” I’m here to tell you – you’ve already lost control. And the unknown happens because of the “head in the sand” syndrome from which you suffer. (Hint: there’s a little thing called “social media monitoring” – every business should be doing it!)
Social Media: Both Sprint & Marathon
What good are a bunch of followers and fans if you don’t talk to them? Carry on conversations (those work two ways), say thank you, reward them, engage them… Ask their opinions, give them exclusive updates and behind the scenes information. You certainly can’t do all of that in a week (the sprint) and expect it to last for the lifetime of a customer. Every week is a new week, and a new opportunity to be a better friend, a more valuable resource, a greater source of comfort, a more relevant alternative, the go-to guy, a more important connection, a more impressive experience…the first and last thing they think about in your category.
Fun Tips for Twitter – Text Commands
So when most people think about Tweeting, it happens from a desktop computer. But when you are out and about, you can Tweet from just about anywhere that you have a cell signal. Sure you can have one of those fancy Iphones, or Blackberry phones, but literally any one with SMS capable cell phone can [...]
How Sarah got Smart…
So, I checked tight-lipped Sarah Palin’s Twitter stats since her announcement that she’s stepping down. Well turns out she’s gotten quite a bump in followers. Seems she’s started Tweeting a few times a day, and used her Facebook Fan page to give out a little more info, that took the press 18 hours to figure out where it came from. Interestingly enough, her stats indicate an almost 20% jump in followers since she made her statement on Friday, July 3rd.
The Church and the World Wide Web of Social Media
Editorial disclaimer: This is probably not the last post I will write on this topic, so if it interests you, stay tuned. I do want to insert the disclaimer here that I am by no means endorsing the idea constant connectivity is a good thing. It’s not. Hopefully some pastors and others will weigh in [...]
Show Us Your Goods… Downtown’s Gone Wild!
Calling all Main Streets & Communities!
Pull out your video cameras… it’s time to build the next generation of web content and build some buzz for your downtown.
It doesn’t have to be professional or even serious. But it does have to be video… about your downtown.
Concise, buzz-worthy, insider scoop. What the world doesn’t know – but [...]
