Archive for Smart Strategy
Why You Should Encourage Employees to Use Social Media
In short, restaurants and hotels should encourage and train employees in STRATEGIC social media use because proper use of these tools will motivate personal responsibility, provide greater job fulfillment, and lead to improved employee productivity.
Connecting directly with customers makes your employees’ work more fulfilling leading to more loyal, passionate employees. If you’re the boss, you [...]
Leverage for Success
Recently, after spending the weekend talking to other business owners, social media folks and marketing leaders in different industries, I visited a client’s restaurant for a very late lunch on Monday. It was perfect timing. As it happened, we ran into the bakery manager who was testing out some new treats, and she let us [...]
Is Your Bank Scared of Social Media? #fail
“It’s too risky,” they say. “We can’t control it. How can we control it? It’s too much of an unknown.” I’m here to tell you – you’ve already lost control. And the unknown happens because of the “head in the sand” syndrome from which you suffer. (Hint: there’s a little thing called “social media monitoring” – every business should be doing it!)
Social Media: Both Sprint & Marathon
What good are a bunch of followers and fans if you don’t talk to them? Carry on conversations (those work two ways), say thank you, reward them, engage them… Ask their opinions, give them exclusive updates and behind the scenes information. You certainly can’t do all of that in a week (the sprint) and expect it to last for the lifetime of a customer. Every week is a new week, and a new opportunity to be a better friend, a more valuable resource, a greater source of comfort, a more relevant alternative, the go-to guy, a more important connection, a more impressive experience…the first and last thing they think about in your category.
Fun Tips for Twitter – Text Commands
So when most people think about Tweeting, it happens from a desktop computer. But when you are out and about, you can Tweet from just about anywhere that you have a cell signal. Sure you can have one of those fancy Iphones, or Blackberry phones, but literally any one with SMS capable cell phone can [...]
How Sarah got Smart…
So, I checked tight-lipped Sarah Palin’s Twitter stats since her announcement that she’s stepping down. Well turns out she’s gotten quite a bump in followers. Seems she’s started Tweeting a few times a day, and used her Facebook Fan page to give out a little more info, that took the press 18 hours to figure out where it came from. Interestingly enough, her stats indicate an almost 20% jump in followers since she made her statement on Friday, July 3rd.
Almost there… But not quite.
Well, this is the “new” Team HALO web site. Yes, it’s great! No, not everything works. We’ve often said in our seminars, that a web site starts when it’s launched, and it’s never finished. This is the case with ours as well.
In the coming weeks and month’s you’ll see lots of new information, new Team [...]
Networking at a conference: Pre-planning is a must.
With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]
Making the Most of a Conference
Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]
Facebook for Organizations and Businesses… Page or Group?
We get this question a lot, so I thought I would post the question and answer here.
Question: Which Facebook option is better for my business or organization? A PAGE or a GROUP?
Answer: Facebook defines groups and pages differently, and upon reading their definition – and having intimately used both – our official position is [...]
