Archive for Small Business

Leverage for Success

Recently, after spending the weekend talking to other business owners, social media folks and marketing leaders in different industries, I visited a client’s restaurant for a very late lunch on Monday. It was perfect timing. As it happened, we ran into the bakery manager who was testing out some new treats, and she let us [...]

Are Our Goals Still the RIGHT Goals?

I’m looking at the core of our business – and our short and long-term goals as we stare straight in the face of rapidly approaching and VERY full-scheduled fall season. Here are some of the questions I’m asking – maybe you could/should ask them of your business, too.

Almost there… But not quite.

Well, this is the “new” Team HALO web site. Yes, it’s great!  No, not everything works.  We’ve often said in our seminars, that a web site starts when it’s launched, and it’s never finished. This is the case with ours as well.
In the coming weeks and month’s you’ll see lots of new information, new Team [...]

Tips to help small business owners make the most of their time away from the office. My web 2.0 lesson from the National Main Streets Conference.

Well, obviously the National Main Streets Conference 2009 is over. I am writing from the comfort of the deck swing at my family's farm in rural Mississippi. The last time I wrote, we were enjoying the free Wi-Fi of our Club Quarters accommodations. The conference hotel (where we spent long waking hours during the bulk [...]

Networking at a conference: Pre-planning is a must.

With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]

Making the Most of a Conference

Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]

Facebook for Organizations and Businesses… Page or Group?

We get this question a lot, so I thought I would post the question and answer here.
Question: Which Facebook option is better for my business or organization? A PAGE or a GROUP?
Answer: Facebook defines groups and pages differently, and upon reading their definition – and having intimately used both – our official position is [...]

Managing your budget closely will lead to profits even in fluctuating times

In this article from E-Myth Worldwide, the first recommendation is to start with expenses – not revenues. We couldn't agree more.
Budgeting for Fluctuating Revenue | E-Myth Worldwide.
At a recent Q&A session with small business owners, Andy and I challenged these small business owners to tightly manage their businesses "above the line" and "below the [...]

Look Before You Lease – Renting Space for Your Small Business

Disclaimer – we are not Realtors… but we’ve been asked this question a lot recently, it seems. Andy even did an interview for the Dow Jones News Service for an online story on the buy versus rent debate for small businesses in this economy.
Nina Kaufman at womenentrepreneur.com wrote a great checklist if you’re considering [...]

Is Now a Good Time to Become an Entrepreneur? Will Economic Hard Times Result in More Entrepreneurs?

Personally, I think it’s a GREAT time to start a business. You can enter at the bottom of the market…you’ll have challenges and create routines and systems in your business – by shear force of economic environment – that will serve you well later. Many Depression era entrepreneurs stand out as America’s wealthiest today.
There [...]

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About

Marianna Hayes, Andy Chapman, and their team are Team HALO, home of the Results Revolution. Team HALO helps restaurants, hotels, downtown districts and other hospitality-based businesses target, connect, engage, convert, and retain customers using on-line and off-line marketing tactics and expert strategy that includes strategic use of web and social media. Our backgrounds in journalism, process management, technology, marketing come together for a unique, practical and measureable application of New Media and Social Media tools for our clients.

Marianna is a frequent speaker to organizations across America including the National Main Streets Conference and America’s Mart University. Marianna and Andy have appeared in numerous media outlets including the Wall Street Journal and TheStreet.com.