Archive for Small Business Marketing
Windows That Beat the Winter Sales Blahs
We’re welcoming in 2010 with some can’t miss window and merchandising techniques that apply whatever your customer presentation.
Leverage for Success
Recently, after spending the weekend talking to other business owners, social media folks and marketing leaders in different industries, I visited a client’s restaurant for a very late lunch on Monday. It was perfect timing. As it happened, we ran into the bakery manager who was testing out some new treats, and she let us [...]
Fun Tips for Twitter – Text Commands
So when most people think about Tweeting, it happens from a desktop computer. But when you are out and about, you can Tweet from just about anywhere that you have a cell signal. Sure you can have one of those fancy Iphones, or Blackberry phones, but literally any one with SMS capable cell phone can [...]
5 Ways a Small Business Can Improve Marketing Performance Through Measurement
I'm real big on measurement. And I mean BIG. Without data, you can't measure, and if you can't measure, you have no real insights to your business as to what marketing is working for you, and what's not.
Weather you are spending a small fortune on marketing and advertising, or nothing at all, I'm going to [...]
Tweet. Tweet. Follow Team HALO on Twitter @resultsrev
So, I succumbed to the Twitter phenomenon, and I have to tell you – I think there's something to it. But more on that later. If you're a small business feeling the need to learn in this last phase of the early adoption of Twitter (similar to those who got on Facebook over a year [...]
What kind of marketing has worked best for YOU recently?
Last week, I was attending the weekly lunch meeting of our local "networking group." It’s an informal group – less aggressive than a Business Networking International group. But progressive, intent, and purposeful. (As a sidenote – everyone should participate in such a group, if for no other reason than to keep your marketing and networking [...]
Great Business Articles for the Week
Why Big Brands are Getting into the Ring – a great topic on how to do comparative marketing well (that’s when you pit one product against another like in Coke vs. Pepsi taste tests). How Not to Generate Leads – a great article by one of my favorite direct mail gurus Denny Hatch. He tears [...]
The Nature of Advertising Agencies
In my previous recommendation to the folks running the Mississippi tourism, I said:
Quit padding the pockets of state and regional media outlets who are providing generous kick backs to advertising agencies.
I just want to expose one example of this practice: About a year ago, the HALO design team put together a cooperative retail promotion [...]
Results Revolution PRO seminar tomorrow
Tomorrow, Tuesday, November 15, 2005, the Results Revolution will continue when we present "12 Steps to Revolutionize Your Business PRO" seminar at Mississippi Association of Realtors building on Lakeland Drive in Flowood, Miss. in the Jackson, Miss. metro area. The seminar will begin at 8:30 a.m. and will last less than 2 hours. A continental [...]
12 Steps to Revolutionize Your Business – PRO version
It’s confirmed! The first ever "12 Steps to Revolutionize Your Business – PRO edition" seminar will be held at the Mississippi Association of Realtors Buildling in Flowood, Miss. on Tuesday morning, November 15, 2006 at 8:30 a.m. The seminar should last about 90 minutes.
This seminar is a free service open to professional office owners [...]
