Archive for Hotel Marketing
Does Your Experience Make Customers Feel Like Insiders?
A few weeks ago, I wrote the following for my weekly E-mail letter (Want to get this letter? The content is current, relevant and behind the scenes business owner information. Sign up here):
Sometimes a project comes along that just warms the soul. Right now, Andy and I are working with the new owner of a [...]
How to Get Recommendations on Yelp & Urban Spoon
This morning, a hotel client asked me how to motivate positive customer reviews on popular ratings and review site, Yelp.
One of the ideas she threw out was to offer a gift certificate to those who commented positively. Another was to hold some sort of contest for a free gift card. These are common responses that [...]
Why You Should Encourage Employees to Use Social Media
In short, restaurants and hotels should encourage and train employees in STRATEGIC social media use because proper use of these tools will motivate personal responsibility, provide greater job fulfillment, and lead to improved employee productivity.
Connecting directly with customers makes your employees’ work more fulfilling leading to more loyal, passionate employees. If you’re the boss, you [...]
Twitter: Relationship Seekers NOT Welcome.
In a spur of the moment decision, we headed to the Coast to spend the night earlier this week. We’ve done this before, but sometimes we do actually book a room before we get to our destination. This time however, it wasn’t an option, we simply didn’t have time. I looked online for deals, but [...]
