Archive for HALO Business Advisors
No King Ever Ordered a Revolution
I’m a nerd. It’s official.
Here’s the proof: Just picture me. Sitting in paradise this past weekend: Key Largo to be specific. Reclining oceanside in the privacy of a mangrove tree dappled beach. My toes are nestled into the rocky sand and the clear water is gently swooshing in over my feet. I can see the [...]
Networking at a conference: Pre-planning is a must.
With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]
Making the Most of a Conference
Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]
Facebook for Organizations and Businesses… Page or Group?
We get this question a lot, so I thought I would post the question and answer here.
Question: Which Facebook option is better for my business or organization? A PAGE or a GROUP?
Answer: Facebook defines groups and pages differently, and upon reading their definition – and having intimately used both – our official position is [...]
Yes, it really can be a happy (new) year.
Ok, I know. It's January 16. Aren't I a bit late to this "new year's" party?
Well, I suppose that's up to you to decide. However, I will tell you that sometimes its better to not say anything at all than to say the WRONG thing. And that's what's been simmering in my head lately. Many [...]
Media Spin… and Retail Reality.
I went shopping this weekend.
Gasp.
Seriously, I set out Saturday about 2 p.m. for a little time alone. Me, my trusty bag, and some retail therapy. We're moving soon, so I thought I'd go in search of inspiration and possibly make a few preliminary selections for the new living room/dining room/playroom combo that will [...]
Marketing – Obama style is winning style.
For at least a week now, I've been watching the bloggers formulate their thoughts on the campaign strategies and marketing techniques and what won (and lost) campaigns this political season. Hindsight had started long before I even got my "I voted" sticker.
Today, my friend Joe Borgstrom beat me to the punch (stop doing that [...]
Get Back to the Basics: Measure It. Or Don’t Do It.
In today's economy, everyone is looking for ways to get ahead. And that includes marketing firms, ad agencies, web companies (yes, we own one of those, too) and the sort.
You want those tools that work – the magic pill that will help you survive – maybe even thrive. Right? What's working? And gimme a [...]
Elements of Persuasion: Make the product a logical choice, go green.
Our "Thrive! Don't Just Survive" small business marketing seminar explains how to best persuade customers as you craft your marketing message. We turn to Aristotle's Elements of Persuasion and spin them into 21st century retail speak.
One of the elements of persuasion is logos – or logic. And one of the ways you can "persuade" [...]
What would momma say if she knew I was participating in “Bathroom Blogfest ‘08 – Cleaning Up Forgotten Spaces Around Us”?
At this moment, I'm wondering if my mother would approve. She's not much on potty humor. Well, then again, I must take after her, because I'm not either. And my hesitation escalated when my honey just asked me if I was blogging from the bathroom. Horrors!
I immediately explained that we were blogging ABOUT the [...]
