Archive for Experience Economy
Does Your Experience Make Customers Feel Like Insiders?
A few weeks ago, I wrote the following for my weekly E-mail letter (Want to get this letter? The content is current, relevant and behind the scenes business owner information. Sign up here):
Sometimes a project comes along that just warms the soul. Right now, Andy and I are working with the new owner of a [...]
Preserve Your Community… Brand.
Whatever the process you undertake for your community – from Web development to branding to market analysis to business recruitment to marketing in general – the planning stage should be long enough to point you in the right direction and short enough to keep the momentum going into the implementation phase.
Plans are only as good [...]
This is what the National Retail Federation calls “Big Think”?
So, it seems that the National Retail Federation got together for its sixth annual “Big Think” to “examine the industry through the prism of the economic crisis.” There was “remarkable consensus around some major theme.”
STORES – April: Velocity of Change.
Customer experience. There is growing acknowledgment that retailers need to be relevant, authentic and transparent. [...]
Low Cost Web Site Tools for Small Business
A critical question came through on the National Main Street listserv today. I don't respond very often – when I do, it's a topic I feel passionately about. When the responses started rolling in to refer GoDaddy and Yahoo SiteBuilder as viable alternatives that will actually GROW a business… I am saddened that we don't [...]
Thanksgiving, Black Friday and Cyber Monday…
I hope that you all were able to celebrate, relax and enjoy family and food this Thanksgiving holiday. Giving thanks is something we should all pause to do more often than once a year…yes, even in times like these we are a blessed group of folks here in America.
Which leads me to Black Friday… [...]
Get Back to the Basics: Measure It. Or Don’t Do It.
In today's economy, everyone is looking for ways to get ahead. And that includes marketing firms, ad agencies, web companies (yes, we own one of those, too) and the sort.
You want those tools that work – the magic pill that will help you survive – maybe even thrive. Right? What's working? And gimme a [...]
Marketing Main Street: Shipping Box Marketing
http://www.psfk.com/2008/10/pic-family-business.html – photo taken at EAT Sandwich Store in Heathrow Airport near London. Everything about the label and box is customized with messages about food and eating.
Think about how often brown shipping boxes get re-used. Or left laying around the house. Or on the curb. Or moved around. And just plain LOOKED at while [...]
The “Family Restroom” Experience
As previously mentioned, I'm at that ever so joyful phase of life when I get to shop – and visit many public restrooms – with the newly potty-trained (and potty-fascinated and public potty-touring) girls in my life. And I have a son who (thankfully) doesn't really need any assistance at all anymore in that department, [...]
Reading Material anyone?
This story is a bit more than a year old, but it stands as the best bathroom marketing story I've heard to date. And anyone of you out there who has ever had your toddler stand outside the bathroom door with fingers poked under and wiggling saying "but mommy I really need you right now" [...]
What would momma say if she knew I was participating in “Bathroom Blogfest ‘08 – Cleaning Up Forgotten Spaces Around Us”?
At this moment, I'm wondering if my mother would approve. She's not much on potty humor. Well, then again, I must take after her, because I'm not either. And my hesitation escalated when my honey just asked me if I was blogging from the bathroom. Horrors!
I immediately explained that we were blogging ABOUT the [...]
