Archive for Customer Retention
Does Your Experience Make Customers Feel Like Insiders?
A few weeks ago, I wrote the following for my weekly E-mail letter (Want to get this letter? The content is current, relevant and behind the scenes business owner information. Sign up here):
Sometimes a project comes along that just warms the soul. Right now, Andy and I are working with the new owner of a [...]
Don’t Forget the Lifetime Value of the Customer
Marketing for our clients requires a little math. Why math? We need to figure out the cost and value of keeping a life time/long term customer, compared to the cost of getting a new one-time customer. Our type of marketing also requires building relationships with your customers. We believe that maintaining long term relationships with [...]
Get Back to the Basics: Measure It. Or Don’t Do It.
In today's economy, everyone is looking for ways to get ahead. And that includes marketing firms, ad agencies, web companies (yes, we own one of those, too) and the sort.
You want those tools that work – the magic pill that will help you survive – maybe even thrive. Right? What's working? And gimme a [...]
Great Idea for customer retention, gaining referrals and increasing customer loyalty
An alliance partner of Team HALO’s called Blue Clover – a new media advertising agency based in San Antonio, Texas – sent out an e-mail to all of their clients and partners recently that said the following…
Welcome to Blue Clover! The Mission of
Blue Clover is to create a remarkable experience for every Client, every time. [...]
What kind of marketing has worked best for YOU recently?
Last week, I was attending the weekly lunch meeting of our local "networking group." It’s an informal group – less aggressive than a Business Networking International group. But progressive, intent, and purposeful. (As a sidenote – everyone should participate in such a group, if for no other reason than to keep your marketing and networking [...]
Take Me Away to Tunica – Tunica Take Me Away
The last week in February, Andy, Trisha and I had the privilege of working with the Tunica Chamber of Commerce and Tunica Main Street on some strategic planning for the downtown district in the town of Tunica. We spent three days working on site where we got to know the wonderful people of Tunica – [...]
Congratulations Columbus, Mississippi
Congratulations to all of our friends at Columbus Main Street and Mississippi Main Street Association – this is such a high honor for our state to receive this praise. Jan Miller, Sam Kaye and so many others have worked tirelessly as community champions in this community as well as state and national champions for the [...]
Do you make ASSUMPTIONS about your customers?
We’re all guilty of making assumptions about our customers. It’s a fact of life – we often jump headstrong into situation after situation with certain expectations and end results in mind – and we get disappointed time and time again. Why is that?
Is it unrealistic expectations? Is it wrong assumptions? Is it a wrong [...]
To Buy or To Learn – Retail Business
Last weekend retail business owners and buyers from across America converged on Atlanta for the year’s largest gift and home interiors show – America’s Mart January Gift & Home Furnishings Market. Buyers had many decisions to make – so many decisions that it’ll make your head swim. However, one of the biggest decisions buyers had [...]
The Strength of a Brand
This year, HALO will celebrate nine years in this business. The logo that we developed back in 1999 has served us really well, even as our business has changed and grown by leaps and bounds. This ride has been amazing, and to celebrate that and new amazing speeches and products that HALO will be rolling [...]
