Archive for Blogging
Does Your Experience Make Customers Feel Like Insiders?
A few weeks ago, I wrote the following for my weekly E-mail letter (Want to get this letter? The content is current, relevant and behind the scenes business owner information. Sign up here):
Sometimes a project comes along that just warms the soul. Right now, Andy and I are working with the new owner of a [...]
Julie & Julia: New Media Success Story
Just got back from watching the “Julie & Julia” movie with Andy. Two inspiring tales of paralleling perseverance in ages of “new media” – that’s my summary. (The movie was brilliantly done, in my opinion.)
One of my favorite lines from the movie was later in the movie when Paul (husband to Julia Child) said to [...]
Blogging isn’t just a viable marketing tool – it’s growing in importance.
To the best of my recollection, I’ve been blogging for about seven years now. Maybe longer. I guess I could look, but I do know that the number of posts written on small business marketing number in the hundreds… So, sometimes I wonder in my “always wanting the next big thing” mind, is this really [...]
Networking at a conference: Pre-planning is a must.
With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]
Making the Most of a Conference
Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]
Yes, it really can be a happy (new) year.
Ok, I know. It's January 16. Aren't I a bit late to this "new year's" party?
Well, I suppose that's up to you to decide. However, I will tell you that sometimes its better to not say anything at all than to say the WRONG thing. And that's what's been simmering in my head lately. Many [...]
What would momma say if she knew I was participating in “Bathroom Blogfest ‘08 – Cleaning Up Forgotten Spaces Around Us”?
At this moment, I'm wondering if my mother would approve. She's not much on potty humor. Well, then again, I must take after her, because I'm not either. And my hesitation escalated when my honey just asked me if I was blogging from the bathroom. Horrors!
I immediately explained that we were blogging ABOUT the [...]
What kind of marketing has worked best for YOU recently?
Last week, I was attending the weekly lunch meeting of our local "networking group." It’s an informal group – less aggressive than a Business Networking International group. But progressive, intent, and purposeful. (As a sidenote – everyone should participate in such a group, if for no other reason than to keep your marketing and networking [...]
New Year, New Speaking Events, New Marketing World
Happy New Year everyone!! What a great year it was for Team HALO last year. We experienced an explosion as we traveled many states and spoke to so many of you about selling the dream – the experience – to your customers.
Well, this year is already booking up strong, and we’re so excited about [...]
Announcing HALO’s Annual Holiday Shopping Spree 2008
It’s that time again – I can’t believe it! Once again this year, Team HALO is issuing a challenge and planning to only shop independent small businesses for our holiday shopping needs. From November 10 – December 25, we dare you to find us buying a holiday gift in Wal-Mart or Best Buy!!
Now in [...]
