Archive for Authenticity

How Sarah got Smart…

So, I checked tight-lipped Sarah Palin’s Twitter stats since her announcement that she’s stepping down. Well turns out she’s gotten quite a bump in followers. Seems she’s started Tweeting a few times a day, and used her Facebook Fan page to give out a little more info, that took the press 18 hours to figure out where it came from. Interestingly enough, her stats indicate an almost 20% jump in followers since she made her statement on Friday, July 3rd.

Show Us Your Goods… Downtown’s Gone Wild!

Calling all Main Streets & Communities!
Pull out your video cameras… it’s time to build the next generation of web content and build some buzz for your downtown.
It doesn’t have to be professional or even serious. But it does have to be video… about your downtown.
Concise, buzz-worthy, insider scoop. What the world doesn’t know – but [...]

Networking at a conference: Pre-planning is a must.

With your target objective (mission) and goals in clearly defined, it's time to start planning, researching and taking action. With our planning for the National Main Street Conference, we really only had about two weeks of firm planning time.
Here is how I broke down the planning: logistics, action items tied to goals, contacts and [...]

Making the Most of a Conference

Andy and I arrived in Chicago this morning to mix and mingle among the conference goers at the National Main Streets Conference happening now through Wednesday of next week. Notice, I didn't say that we came here to attend the conference. Because we really didn't.
Hopefully, that statement doesn't highly offend those of you reading [...]

Thanksgiving, Black Friday and Cyber Monday…

I hope that you all were able to celebrate, relax and enjoy family and food this Thanksgiving holiday. Giving thanks is something we should all pause to do more often than once a year…yes, even in times like these we are a blessed group of folks here in America.
Which leads me to Black Friday… [...]

Presidential Politics, Personal Accountability, and Main Street oh my!

Well, I don't know about you, but my head has been spinning lately from all of the (no pun intended) spin floating around in the media. Presidential politics have definitely added a new level of drama to our financial roller coaster of late – and a few key points rise to the top of my [...]

The Historic Blue & White Restaurant – A Theme-Based Customer Experience That Works

Long before the Blues were cool, a roadside diner on Highway 61 in Tunica, opened its doors as a place where travelers could get some good food and "fill-er-up" at the adjoining Pure Filling Station.
Today, this restaurant stands the test of time by sticking to what it does best – soul food in a [...]

Main Street Columbia, Tennessee

After a few hours driving the scenic Natchez Trace Parkway,
we pulled into the Main Street community of Columbia, Tennessee. About 4:30 p.m. After making our way into
downtown near dusk, we discovered most of the shops were closed even before 5
p.m. What a disappointment. Columbia is self-described on their city web site as follows:
The City of [...]

David Neeleman Stepping Down at Jet Blue

I’ve been watching David Neeleman for a long time. There’s a quote of his from a Fast Company article five years ago that I still use in my Twelve Steps to Revolutionize Your Business small business seminar. To hear that he was stepping down shook me a bit, then I read the press. It sounds [...]

Leadership Advice from Warren Buffett: “Hit the ball down the middle.”

Another leadership article on USNews.com on Warren Buffett – these are some good stories, and this guy is the real deal – a true American success story.
Here are some excerpts from this article, and I hope that you’ll apply Buffett’s principles of honesty, transparency, customers first, and long-term planning to your small business. You’ll [...]

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About

Marianna Hayes, Andy Chapman, and their team are Team HALO, home of the Results Revolution. Team HALO helps restaurants, hotels, downtown districts and other hospitality-based businesses target, connect, engage, convert, and retain customers using on-line and off-line marketing tactics and expert strategy that includes strategic use of web and social media. Our backgrounds in journalism, process management, technology, marketing come together for a unique, practical and measureable application of New Media and Social Media tools for our clients.

Marianna is a frequent speaker to organizations across America including the National Main Streets Conference and America’s Mart University. Marianna and Andy have appeared in numerous media outlets including the Wall Street Journal and TheStreet.com.