Archive for America’s Main Street Marketing Experts
Twitter Builds Relationships: An Example
It seems like we can talk until we’re blue in the face about Twitter and its benefits. But really, it all comes down to what my journalism professor used to say: “Show. Don’t tell.”
So, in lieu of watching my “feed” on Twitter (because it’s pretty cumbersome at this point in the game), I follow search [...]
Is Your Bank Scared of Social Media? #fail
“It’s too risky,” they say. “We can’t control it. How can we control it? It’s too much of an unknown.” I’m here to tell you – you’ve already lost control. And the unknown happens because of the “head in the sand” syndrome from which you suffer. (Hint: there’s a little thing called “social media monitoring” – every business should be doing it!)
Are Our Goals Still the RIGHT Goals?
I’m looking at the core of our business – and our short and long-term goals as we stare straight in the face of rapidly approaching and VERY full-scheduled fall season. Here are some of the questions I’m asking – maybe you could/should ask them of your business, too.
Fun Tips for Twitter – Text Commands
So when most people think about Tweeting, it happens from a desktop computer. But when you are out and about, you can Tweet from just about anywhere that you have a cell signal. Sure you can have one of those fancy Iphones, or Blackberry phones, but literally any one with SMS capable cell phone can [...]
The Church and the World Wide Web of Social Media
Editorial disclaimer: This is probably not the last post I will write on this topic, so if it interests you, stay tuned. I do want to insert the disclaimer here that I am by no means endorsing the idea constant connectivity is a good thing. It’s not. Hopefully some pastors and others will weigh in [...]
Show Us Your Goods… Downtown’s Gone Wild!
Calling all Main Streets & Communities!
Pull out your video cameras… it’s time to build the next generation of web content and build some buzz for your downtown.
It doesn’t have to be professional or even serious. But it does have to be video… about your downtown.
Concise, buzz-worthy, insider scoop. What the world doesn’t know – but [...]
Almost there… But not quite.
Well, this is the “new” Team HALO web site. Yes, it’s great! No, not everything works. We’ve often said in our seminars, that a web site starts when it’s launched, and it’s never finished. This is the case with ours as well.
In the coming weeks and month’s you’ll see lots of new information, new Team [...]
Team HALO: A Bunch of Recovering Plan-o-holics
I gotta tell you. I’m a planner. To a fault. I like everything in life and work neatly planned and organized. I like to have an entire business model sketched out with spreadsheet scenarios before I even stick my little toe into the warm water of a new situation.
When I launched HALO in 1999, we [...]
Creative Use for Empty Storefronts on Main Street
Block after block, empty storefronts can signal an economic decline–or a terrific opportunity!
I recently had the chance to participate in the execution of Target’s first pop-up shop in the Midwest. Designed by David Stark Production in NYC, the Bullseye Bazaar occupied an empty space along Chicago’s Magnificent Mile. . .prime real estate! With the creative [...]
Update on our abandonment of mediocrity… Yep, we’re getting a new web site.
But not just any web site.
Here's how our day looked (this all to prove that we're doing this stuff while doing normal business operations):
America's Main Street marketing experts said rise and shine. No orange juice in the house. Andy runs out of coffee almost immediately. This is not the best way for us to [...]
