It seems like we can talk until we’re blue in the face about Twitter and its benefits. But really, it all comes down to what my journalism professor used to say: “Show. Don’t tell.” So, in lieu of watching my “feed” on Twitter (because it’s pretty cumbersome at this point in the game), I follow search [...]
Marketing for our clients requires a little math. Why math? We need to figure out the cost and value of keeping a life time/long term customer, compared to the cost of getting a new one-time customer. Our type of marketing also requires building relationships with your customers. We believe that maintaining long term relationships with [...]
To paraphrase Mark Twain, “The rumor of [e-mail marketing's] death has been greatly exaggerated.” E-mail marketing is NOT dead. Consider your toolbox. You know, the old fashioned handyman tools that you keep around in case a picture needs to be hung or the sink clogs or a drawer knob gets loose. The hammer, the screwdriver, the [...]
