Calling all Main Streets & Communities! Pull out your video cameras… it’s time to build the next generation of web content and build some buzz for your downtown. It doesn’t have to be professional or even serious. But it does have to be video… about your downtown. Concise, buzz-worthy, insider scoop. What the world doesn’t know – but [...]
I gotta tell you. I’m a planner. To a fault. I like everything in life and work neatly planned and organized. I like to have an entire business model sketched out with spreadsheet scenarios before I even stick my little toe into the warm water of a new situation. When I launched HALO in 1999, we [...]
Block after block, empty storefronts can signal an economic decline–or a terrific opportunity! I recently had the chance to participate in the execution of Target’s first pop-up shop in the Midwest. Designed by David Stark Production in NYC, the Bullseye Bazaar occupied an empty space along Chicago’s Magnificent Mile. . .prime real estate! With the creative [...]
